How CheerIT™ Works
From phone camera to stadium/Event screen in just a few seconds. Here’s the complete pipeline that powers fan voice and video cheers across multiple stadiums & Events.
Step 1 — Fans Capture Voice or Video
Fans use whatever is easiest for them—no learning curve, no special hardware.
Capture Options
- Mobile app (CheerIT fan app)
- WhatsApp bot (official business number)
- QR codes inside/outside the stadium
- Web link for remote fans
What Fans Can Send
- 10–15 second voice notes
- 10–20 second selfie videos
- CheerIT templates with player and team overlays
- Messages in multiple Indian languages
Step 2 — AI Moderation & Enhancement
We make sure everything is brand-safe, family-friendly, and stadium-ready.
Safety Checks
- Detects offensive language and gestures
- Filters hate, abuse, and unsafe content
- Blocks copyrighted music where required
Audio Enhancement
- Background noise reduction
- Volume normalization
- Optional stadium-style echo effect
Video Enhancement
- Auto-brightness and color optimization
- Smart cropping for big screens
- Auto-subtitles for accessibility
Step 3 — Multi-Stadium/Event Routing
A single platform controls all stadiums, Events, screens, and campaigns.
Central Control Panel
- Approval queue for all fan submissions
- Assign clips to specific stadiums/Event or nationwide
- Tag content by team, player, or sponsor
- Schedule content for innings breaks or milestones
Stadium/Event Receiver (CastBox)
- Mini PC installed in each stadium/event
- Connects to big screen and PA system
- Receives clips securely from the cloud
- Plays with near-zero latency
Step 4 — Broadcast on Screens & Speakers
This is where the magic happens—the stadium/event hears and sees its fans.
Voice Notes
Voice clips play through the stadium/event speakers with enhanced clarity, timed with key match moments like wickets, boundaries, and time-outs.
Video Clips
Selfie videos appear on the giant screen and LED boards, framed with team colors, player stickers, and sponsor branding.
Auto Fan Reels
Every 20–30 minutes, the system automatically generates a 1-minute highlight reel of the best fan videos, ready to play in breaks.